Q CASE STUDY ASSIGNMENT INSTRUCTIONS OVERVIEW For this assignment, you will write brief and concise responses to the topics provided that examine various aspects of healthcare marketing and management. These case studies will help you apply the reading and other learning to real-world examples. Each assignment must be at least 300 words, and be supported by 1 scholarly source and 1 biblical integration. Current APA format must be used. Case Study: Sullivan’s Island Medical University You are the marketing officer at Sullivan’s Island Medical University. Three employees work in your department: you, the marketing director (your boss), and the marketing media officer. Your responsibilities include overseeing all in-house communications. Currently, you are writing articles about new residents who have just arrived at Sullivan’s Island Medical University for their surgical rotations. Your articles will be published in the in-house newsletter. The articles about the new residents include their educational background and some personal information, such as marital status, the names and ages of their children, and their hobbies. To prepare for your interview with resident Patricia Gray, you Google her name and find her Facebook page. The photos, captions, and comments on her page indicate that she is a big partier; in several of the photos, she is obviously drinking alcohol. One photo shows her pouring her champagne on the head of another woman. Another shows her holding a beer can in one hand and giving the thumbs up signal with the other. She also uses profanity in her posts. Write a position statement that addresses the following: 1. In your position as a marketer in a hospital, do you think Dr. Gray’s Facebook page is an issue that warrants your attention? Why or why not? 2. With reference to the Four Quadrants Model (http://www.mspguide.org/tool/four-quadrants-change-framework), where do you think this scenario should be classified and why? 3. Using 1 of the ethical decision making models, explain how you could address this situation. How do you think the AMA’s policy about physician’s use of social media relates to Dr. Gray’s Facebook page?
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